https://www.lauracaudill.com/about daily 0.75 2021-07-22 https://images.squarespace-cdn.com/content/v1/5f8b833ecf79a30140a60d56/1608514334758-P3HJ03OEHT9XNZXRTZ8Y/Laura+Lee+HOTW+12.19.JPG About https://www.lauracaudill.com/contact daily 0.75 2022-03-27 https://www.lauracaudill.com/home daily 1.0 2024-03-27 https://images.squarespace-cdn.com/content/v1/5f8b833ecf79a30140a60d56/ad237d61-681d-436e-8a9a-9cc71beda0d4/IMG_3738+%281%29.jpg https://images.squarespace-cdn.com/content/v1/5f8b833ecf79a30140a60d56/bd532597-dd5c-4c8e-968b-32113ea25761/Speak+With+Me+case+study+icon-01.png https://images.squarespace-cdn.com/content/v1/5f8b833ecf79a30140a60d56/1626724008262-7H4XC795ZXO9CI6F4510/Budget+flow+iteration-01.png https://images.squarespace-cdn.com/content/v1/5f8b833ecf79a30140a60d56/1632625257862-JZRDA5RVTCGMA61Q9KTI/Pepper+case+study+icon-01.png https://www.lauracaudill.com/plutopay daily 0.75 2021-07-25 https://images.squarespace-cdn.com/content/v1/5f8b833ecf79a30140a60d56/1626793186296-E7Y9NV9NNAH515ECJR73/Plutopay+login PlutoPay - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f8b833ecf79a30140a60d56/1626874049490-8DJAPLGYBZ4EM36ULHJT/Pay+request.gif PlutoPay - Make it stand out Pay & Request Transfers Direct money transfers are being used for important bills like rent. 98% of surveyed users consider money transfers a crucial feature in a payment app. PlutoPay offers a sleek and simple way to pay or request payment. https://images.squarespace-cdn.com/content/v1/5f8b833ecf79a30140a60d56/1626874444522-A8IKP1W5EJAREM2ZFAC7/Budget-flow.gif PlutoPay - Make it stand out View & Manage Budget It can be a challenge to budget when income is limited. PlutoPay’s budgeting feature is an opportunity to stand out in the market. 87% of surveyed users keep a budget but on 50% use an app or online service. https://images.squarespace-cdn.com/content/v1/5f8b833ecf79a30140a60d56/1626874137495-P8VG1LZW5FWVJ8XORG5Y/Categorize+transaction.gif PlutoPay - Make it stand out View & Categorize Transaction History 88% of surveyed users want to view a transaction history in their payment app. However some users can find it tedious to categorize these transactions. PlutoPay keeps the categorization process simple and customizable for users. https://images.squarespace-cdn.com/content/v1/5f8b833ecf79a30140a60d56/1626874970193-H32I004DMPWHDHGIE7MK/PlutoPay+Competitive+Analysis-01.png PlutoPay - Make it stand out PayPal stands out in the market as the payment app that has been on the market the longest and has the greatest visibility for big brand partnerships. https://images.squarespace-cdn.com/content/v1/5f8b833ecf79a30140a60d56/1626876834070-045EGC09EGNWPZ7PTLET/PlutoPay+High-Fidelity+Revision+6.0_Page_62.jpg PlutoPay - Make it stand out Before - 2 users clicked the ‘amount’ field instead of using the key pad to add an amount. https://images.squarespace-cdn.com/content/v1/5f8b833ecf79a30140a60d56/1626875148487-F4VCR0PGVYAEOUUS9ZD9/Survey+Question+1-01.png PlutoPay - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f8b833ecf79a30140a60d56/1626883059783-3YXZDH54CTQLG8WIE4MJ/Dashboard_-_Owen-1.jpg PlutoPay - Make it stand out 65% preferred a navigational footer to a quick-start ‘pay or request’ button on the dashboard. https://images.squarespace-cdn.com/content/v1/5f8b833ecf79a30140a60d56/1626875338941-F6W4BWHYYEKADFPRV47R/User+Personas+deck-01.png PlutoPay - Make it stand out I analyzed comments made during user interviews and used them to shape my user personas. https://images.squarespace-cdn.com/content/v1/5f8b833ecf79a30140a60d56/1626876939327-2OCIYI9SEERWSL5HSNA7/Request+Transfercasestudy.png PlutoPay - Make it stand out After - the key pad is not necessary on mobile, replaced with clearly labeled the entry fields https://images.squarespace-cdn.com/content/v1/5f8b833ecf79a30140a60d56/1626874945518-UXR1Y2WWK7AZK7CLC6F5/Cash+app+competitive+analysis-01.png PlutoPay Cash App stands out in the market as a payment app that helps you get your money to work with you. https://images.squarespace-cdn.com/content/v1/5f8b833ecf79a30140a60d56/1626875955110-C2NYHTL2F2S201P4XWYE/PlutoPay+High-Fidelity+Revision+6.0_Page_23.jpg PlutoPay - Make it stand out Before - no confirmation or save option which confused users. https://images.squarespace-cdn.com/content/v1/5f8b833ecf79a30140a60d56/1626876150949-JDXL5DZ21H5GD4BUYNVL/Add+Categorywebsitev2-1.png PlutoPay - Make it stand out After - an ‘apply’ button has been added and colored as primary. https://images.squarespace-cdn.com/content/v1/5f8b833ecf79a30140a60d56/1626875183687-0LRX5F9VLCSEEMBHVPW3/Survey+Question+2-01.png PlutoPay https://images.squarespace-cdn.com/content/v1/5f8b833ecf79a30140a60d56/1626885742205-5B7IA7PTSBBGCUSAJJG9/Dashboard+-+Abbywebsitev2.png PlutoPay - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f8b833ecf79a30140a60d56/1626885229135-O1I1YLN4WTGWX6RKTJJ4/Budget+home+screenwebsitev2.png PlutoPay - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f8b833ecf79a30140a60d56/1626885253615-76UKPWB10SO873C8UOO4/Transaction+Historywebsitev2.png PlutoPay - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f8b833ecf79a30140a60d56/1626896986698-EHTDRUB9Y2BVSYQZ5O8E/Pay+Request-01.png PlutoPay - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f8b833ecf79a30140a60d56/1626895460460-5CXL1AC8NLMBKOPM8KXL/Pay+Request+iteration-01.png PlutoPay - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f8b833ecf79a30140a60d56/1626902674769-R5NR7Z8A8YM70UXCGGKW/Transaction+History+Screens-01.png PlutoPay - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f8b833ecf79a30140a60d56/1626902568372-HSW1PWD9MFGAIUEB5FT0/Transaction+History+Screens+iteration-01.png PlutoPay - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f8b833ecf79a30140a60d56/1626902749098-VS8YI7BZRU1W65LCE4DU/Budget+flow+iteration-01.png PlutoPay - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f8b833ecf79a30140a60d56/1626903366430-4TRUIGN063GEGH9DSIZI/Budget+flow-01.png PlutoPay - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f8b833ecf79a30140a60d56/dd0b7e5c-f583-4b09-8ee9-8fc846f586fc/Colors-01.png PlutoPay Purple is a royal color, and can represent wealth and wisdom, two important traits for a finance app. As the primary color for PlutoPay, the vibrant shade keeps the app from feeling dated or ‘too old’. https://images.squarespace-cdn.com/content/v1/5f8b833ecf79a30140a60d56/2f689a1e-2d99-47f1-be12-e240a51bc811/Colors+2-01.png PlutoPay As the app has several transactional features, a color to indicate positive or negative growth was necessary. These colors should only be used in terms of transactional amounts. Category label colors should only be used in terms of category labels and budget categories. https://images.squarespace-cdn.com/content/v1/5f8b833ecf79a30140a60d56/e9e8674a-5bb4-4aa0-ba91-95dc4de18409/Imagery+and+Illustrations-01.png PlutoPay “Illustrations look more human.” — Preference Test Commenter https://images.squarespace-cdn.com/content/v1/5f8b833ecf79a30140a60d56/92937de2-15a6-495d-8412-3e11e1c31192/Typography-01.png PlutoPay The font ‘Quicksand’ is used throughout. https://images.squarespace-cdn.com/content/v1/5f8b833ecf79a30140a60d56/5cbd3f84-c418-43eb-9d78-a52ab251f1bf/Header-01.png PlutoPay Top navigation includes a section heading where landing on the first page of a new section, a back button after the user makes a navigational choice, or an exit option from any overlay screens. https://images.squarespace-cdn.com/content/v1/5f8b833ecf79a30140a60d56/47bb44d3-5b1f-4496-9299-afa9f6d63090/Buttons-01.png PlutoPay Buttons are rounded at the corners and are colored as primary or secondary to indicate action hierarchy. Inline buttons only appear when many other elements are present at to simplify the flow of information. https://images.squarespace-cdn.com/content/v1/5f8b833ecf79a30140a60d56/4f4b5553-c5f4-420d-a3a9-68531e1a0607/Icons-01.png PlutoPay Icons are simple and colored with the primary purple. All icons are attached to an action and should have a minimum touch area of 44px x 44px https://images.squarespace-cdn.com/content/v1/5f8b833ecf79a30140a60d56/8dd30e32-e81e-4906-aa55-50bef14bb4ed/Cards-01.png PlutoPay Cards are a consistent width when used on the same screen. They contain body text and can include primary and secondary information indicated by text color. https://images.squarespace-cdn.com/content/v1/5f8b833ecf79a30140a60d56/e49ddd40-7f40-447c-b567-18e8dbd94a49/Footer-01.png PlutoPay Bottom navigation uses simple icons and is highlighted by the secondary color to mark the user’s place in the app. https://www.lauracaudill.com/resume daily 0.75 2021-07-25 https://images.squarespace-cdn.com/content/v1/5f8b833ecf79a30140a60d56/1627232314216-POCNRFC80U0U25IO9SSM/Website+Copy+of+Laura+Caudill_Resume-2.jpg Resume - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lauracaudill.com/pepper-recipe-voice-assistant daily 0.75 2021-11-09 https://images.squarespace-cdn.com/content/v1/5f8b833ecf79a30140a60d56/1632603258254-NTO79K8AV5K1JPLWT9YL/Pepper+Hero+image-01.png Pepper Recipe Voice Assistant - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f8b833ecf79a30140a60d56/1632621023225-F5VA0KF7MQZJVQ20WLBN/SampleDialogue1-01.png Pepper Recipe Voice Assistant - Make it stand out Choose Recipes Sort by dietary restriction, ingredient, or meal type. https://images.squarespace-cdn.com/content/v1/5f8b833ecf79a30140a60d56/1632621040190-7DUEBWNDTC2A8EP0BJ9W/Sample+Dialogue2-01.png Pepper Recipe Voice Assistant - Make it stand out Step-by-Step Instruction Easy to understand instructions that you can repeat or go back to. https://images.squarespace-cdn.com/content/v1/5f8b833ecf79a30140a60d56/1632621061009-MP38W099F6HK9JU0OQ2B/Sample+Dialogue3-01.png Pepper Recipe Voice Assistant - Make it stand out Built-in Timer Never panic at the smell of burning dinner again. https://images.squarespace-cdn.com/content/v1/5f8b833ecf79a30140a60d56/1632623231627-FDZH6INYD43ON47BS33L/System+Persona-01.png Pepper Recipe Voice Assistant - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f8b833ecf79a30140a60d56/75faf015-1e8e-403f-8836-90c5207ecc6c/Pepper+User+Flow+2.png Pepper Recipe Voice Assistant - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lauracaudill.com/speak-with-me daily 0.75 2021-11-30 https://images.squarespace-cdn.com/content/v1/5f8b833ecf79a30140a60d56/5edcabcd-25bc-4de5-9be4-3a5aa7db1903/image-asset.jpg Speak With Me - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f8b833ecf79a30140a60d56/a14bfe88-4d6d-4b89-a9af-bcf8fc5ed8f6/Screen+Shot+2021-11-27+at+1.01.10+PM.png Speak With Me - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f8b833ecf79a30140a60d56/4952bafa-d6da-451b-a9d4-c6eb793616eb/Screen+Shot+2021-11-27+at+1.28.09+PM.png Speak With Me - Make it stand out Low-Fidelity Wireframe of Task 1: Save a recorded audio clip to an existing vocabulary flashcard https://images.squarespace-cdn.com/content/v1/5f8b833ecf79a30140a60d56/4c048260-1926-4df9-a910-941c8c1730ff/Screen+Shot+2021-11-27+at+1.02.13+PM.jpg Speak With Me - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f8b833ecf79a30140a60d56/7a992f24-51f8-461f-85b3-d7ad1a7d1661/Screen+Shot+2021-11-27+at+1.29.06+PM.png Speak With Me - Make it stand out Low-Fidelity Wireframe of Task 2: Sort a vocabulary flashcard for later review during a review session https://images.squarespace-cdn.com/content/v1/5f8b833ecf79a30140a60d56/7db3e5d2-acdf-4ad9-b77a-12e1cded4693/Screen+Shot+2021-11-27+at+8.12.34+PM.png Speak With Me - Make it stand out Before - The main screen featured a ‘quick review’ option which was confused with the options to create a new card or see different decks in the navigation bar below. https://images.squarespace-cdn.com/content/v1/5f8b833ecf79a30140a60d56/87bdb469-9bd3-4b75-918d-b0944d8588d9/Screen+Shot+2021-11-27+at+8.12.49+PM.png Speak With Me - Make it stand out After - ‘quick review’ has been renamed ‘Saved Cards’ and a preview of cards included in the review deck is included to distinguish it from the other navigation options. https://images.squarespace-cdn.com/content/v1/5f8b833ecf79a30140a60d56/69e65717-5a7d-45bc-9c44-ee6cd1e79bba/Screen+Shot+2021-11-27+at+4.21.26+PM.png Speak With Me - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f8b833ecf79a30140a60d56/2dc47377-d3dc-4abd-9c1e-0a2dde36f078/Screen+Shot+2021-11-27+at+8.25.03+PM.png Speak With Me - Make it stand out Before - the ‘click to save’ directive only appeared prior to any edits being made to the card. https://images.squarespace-cdn.com/content/v1/5f8b833ecf79a30140a60d56/e33bea4c-5972-4406-b5f2-e35d5b985d00/Screen+Shot+2021-11-27+at+8.24.51+PM.png Speak With Me - Make it stand out After - the ‘click to save’ directive remains until the user has completed a save on an edit for the first time. https://images.squarespace-cdn.com/content/v1/5f8b833ecf79a30140a60d56/1636925271801-BMQS8L93G8TBBNHXRWAX/Discover_white-01.png Speak With Me https://images.squarespace-cdn.com/content/v1/5f8b833ecf79a30140a60d56/1636926935503-0EK421M331WH0RH92435/Define_white-01.png Speak With Me https://images.squarespace-cdn.com/content/v1/5f8b833ecf79a30140a60d56/1636927052208-9J8HHM8JVIMRTIP3VRS4/Iterate_white-01.png Speak With Me https://images.squarespace-cdn.com/content/v1/5f8b833ecf79a30140a60d56/1636927277765-69V8JDMPANL51MD9R258/Test_white-01.png Speak With Me https://images.squarespace-cdn.com/content/v1/5f8b833ecf79a30140a60d56/1637430404682-YSIMXMZMEMB6BDCLZLJQ/Flashcard+Competitor+analysis1-01.png Speak With Me https://images.squarespace-cdn.com/content/v1/5f8b833ecf79a30140a60d56/1637430565310-V9UC2NFKDOG7WUHX1UGS/Flashcard+Competitor+analysis2-01.png Speak With Me https://images.squarespace-cdn.com/content/v1/5f8b833ecf79a30140a60d56/1637431231890-2T5X94LR9N2YN3TU4R43/Flashcard+Competitor+analysis3-01.png Speak With Me https://images.squarespace-cdn.com/content/v1/5f8b833ecf79a30140a60d56/1638034207378-1D2K8EAZBLYAF14OQSCQ/alex-robinson-rrI02QQ9GSQ-unsplash.jpg Speak With Me https://images.squarespace-cdn.com/content/v1/5f8b833ecf79a30140a60d56/1638034398082-GI1AM8S8D1ZHDLE600PL/nate-johnston-QRV2xGWXuXs-unsplash.jpg Speak With Me https://images.squarespace-cdn.com/content/v1/5f8b833ecf79a30140a60d56/1638034609109-IK0RD5JOPBPM4CJJMZM6/kelvin-yup-3BdlPx8sBPw-unsplash.jpg Speak With Me https://www.lauracaudill.com/home-1 daily 0.75 2022-03-27 https://www.lauracaudill.com/portfolio daily 0.75 54205-04-17 https://www.lauracaudill.com/portfolio/pepper monthly 0.5 2022-03-27 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847412609-54WSVSAFRMKZEQTXDKB9/20140301_Trade-151_0124-copy.jpg Portfolio - Pepper Recipe Assistant https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847411947-BSOTI2122B2HLPAP3XSL/20140301_Trade-151_0124-copy.jpg Portfolio - Pepper Recipe Assistant https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847411502-9D27YNIMALNIHZYQ1CMG/20140301_Trade-151_0124-copy.jpg Portfolio - Pepper Recipe Assistant https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847410901-NW4BE1NIG86WQS26D48L/20140301_Trade-151_0124-copy.jpg Portfolio - Pepper Recipe Assistant https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847410514-YTA75TP5M5NY1DD11BB2/20140301_Trade-151_0124-copy.jpg Portfolio - Pepper Recipe Assistant https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847409407-NH9B3VB0PQWBG5LZEU5P/20140301_Trade-151_0124-copy.jpg Portfolio - Pepper Recipe Assistant https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847408362-3VSTKTYIWN0INM638YVD/20140301_Trade-151_0124-copy.jpg Portfolio - Pepper Recipe Assistant https://www.lauracaudill.com/portfolio/speakwme monthly 0.5 2022-03-27 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847407784-0ZWK2VWHWVEO87VQWTE3/20140301_Trade-151_0124-copy.jpg Portfolio - Speak w/ME https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847407287-985X24W2BPAEHHISD0C0/20140301_Trade-151_0124-copy.jpg Portfolio - Speak w/ME https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847406849-K0MEB56K6G4CEGRZ4D2J/20140301_Trade-151_0124-copy.jpg Portfolio - Speak w/ME https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847406249-J4HYEHES6F6UCY5TVM2A/20140301_Trade-151_0124-copy.jpg Portfolio - Speak w/ME https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847405591-FZUNRUAT1SR1PVIL5TA8/20140301_Trade-151_0124-copy.jpg Portfolio - Speak w/ME https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847404849-JBKU84SJXZL5LDL554SL/20140301_Trade-151_0124-copy.jpg Portfolio - Speak w/ME https://www.lauracaudill.com/portfolio/plutopay monthly 0.5 2022-03-27 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847404387-JU309UFEWQ1YR946FJVD/20140301_Trade-151_0124-copy.jpg Portfolio - PlutoPay https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847403763-CNHK66ERZAP3FARA51ND/20140301_Trade-151_0124-copy.jpg Portfolio - PlutoPay https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847403305-VJDKJA1VO786FIOO83WE/20140301_Trade-151_0124-copy.jpg Portfolio - PlutoPay https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847402884-2RBITFZTNVLDS1AJEKXW/20140301_Trade-151_0124-copy.jpg Portfolio - PlutoPay https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847402453-A0LKCHP0YA7NLI2E0WJA/20140301_Trade-151_0124-copy.jpg Portfolio - PlutoPay https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847402040-WALQWA4IM1JBBHBJZ731/20140301_Trade-151_0124-copy.jpg Portfolio - PlutoPay https://www.lauracaudill.com/ux-writing daily 0.75 2022-03-27 https://www.lauracaudill.com/ux-writing/uxwritingchallenge monthly 0.5 2022-03-27 https://www.lauracaudill.com/ux-writing/theater monthly 0.5 2022-03-27